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[Gen Z And Millennials Fueling Growth In Health And Wellness Spending] Bank Of America Reports That Gen Z And Millennials Are Significantly Increasing Spending On Health And Wellness, With Gen Z Spending 2.8 Times And Millennials 3 Times More Than Baby Boomers On Fitness. This Trend Is Driving Growth In The Wellness Sector, As Seen In A 7% Year-over-year Increase In Spending At Fitness Centers And A Shift Towards Non-alcoholic Beverages. BofA Identifies Life Time, A Fitness Chain, As One Of The Wellness Stocks That Could Benefit From This Trend, Citing A 60% Increase In Monthly Active Users Aged 18-44 In 2024.
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